UX analysis measures user activity or user flow on the product or website. In the UX design process, it is essential to have empathy with users and understand what they expect and what problems they are facing.
UX analysis Method
There are various UX analysis methods, and the UX team can decide on the method based on the product or website's UX strategy.
Competitive Analysis
Competitive analysis can help the UX team understand competitors' strengths and weaknesses, comparing products or websites with competitors. It also helps to understand the current market position and shares. SWOT analysis is one of the common methods. Another standard method is Heuristic Evaluation, which measures usability problems in the user interface design by comparing it with competitors. It uses Nielsen’s ten general principles and gets insight into product usability.
- The visuality of system status
- Match between systems and the real world
- User control and freedom
- Consistency and standards
- Error prevention
- Recognition rather than recall
- Flexibility and efficiency of use
- Aesthetic and minimalist design
- Help users recognize, diagnose, and recover from errors.
- Help and documentation
Task analysis
Task analysis is the method of understanding how the user performs the task and achieves the goal in the product or website by observing the user's behavior. It helps to get insights for identifying the task that a product or website must have or support the users and redefine the information structure or navigation.
Focus group
A Focus group is the study of a group of people, usually six to nine participants. The purpose of a focus group is to gather user feedback and perception of the product or website. It can do face-to-face or via video call. Since the focus group is qualitative, preparing the questions and defining the goal is essential.
Audit
A UX audit can perform after the product or website has been live. Other departments should audit UX to identify the unbiased problem. UX audit will use various methods and metrics.
- Average session length
- Error rate
- Usability heuristic
Plan UX analysis
Conducting UX analysis requires planning and analyzing the data. Here are three common steps for UX analysis.
Planning
Before the UX team start gathering the data, they need to define the problems and goal for UX analysis. It will help to plan what type of research should conduct and what data should be collected. Understanding common issues from the users can help to gather the correct data.
Analyzing
Once the team defines the goal, it is time to organize and analyze the data. The research will collect the data qualitatively and quantitatively, so managing the data in one place is crucial. Once it is organized, they can sort the data and add the categories for the issues. Based on these categories, the UX team will find the common user feedback from the data. Also, they can discover hidden findings in the data and get insights for new opportunities.
Prioritize fixes and metrics
After the common issues are defined, the UX team will prioritize the issues. Identifying the priority metric would help prioritize fixes. If the metric is average task time, fixing the task process is the priority.
Share the insight and findings.
Once the team analyzes the data and defines the metrics and priorities, it is time to share the findings and insights with the product team and stakeholders. The report should contain the critical issues with specific descriptions, pieces of evidence, recommendations, and solutions.
Conclusion
UX analysis helps to find the issues and define the key metrics for the UX team. Various methods exist to conduct UX analysis, so specifying the research goal and planning the UX analysis process is crucial. Once the UX team analyzes the data and gets insights, it is important to share well-structured reports with the product team and stakeholders.
