Consistency and Standards
Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions.
External consistency is an excellent example of this principle. There are some flexibilities to tailor the website structure. But, most users expect to check out CTA or contact CTA on the right top of the website. Also, they expect to see the navigation menu at the top of the website.
7. Recognition Rather than Recall
Minimize the user’s memory load by making visible elements, actions, and options. Avoid making users remember information.
For example, in enterprise product admin pages, the admin users quickly check recent campaigns on the dashboard. They don’t have to remember or find the latest campaign they were working on.
8. Flexibility and Efficiency of Use
Shortcuts-hidden from novice users- may speed up the interaction for the expert user.
Bitoken UI design, one of Tacpoint's UXUI design projects, has a ‘Search’ bar on the top of the interface so that users can look for the information quickly without a lengthy search process.
9. Aesthetic and Minimalist Design
Interfaces should not contain information that is irrelevant. Every extra unit of information in an interface competes with the relevant information units.
ISAM enterprise UI, one of Tacpoint UXUI design projects, has well-organized information by subjects on its dashboard. Users can sort the information hierarchy with a dropdown menu, folding unnecessary fields.
10. Help and Documentation
It’s best if the design doesn’t need any additional explanation. However, it may be necessary to provide documentation to help users complete their tasks.
Figma, for example, helps users understand each function with in-app guides. It helps to understand each function clearly and reduces wasted time learning each function.
This is the continuation of the Ten Heuristic Principles mentioned previously, and are just some basic tips to help you better understand Heuristic Evaluation. To learn more please read our Part 3.
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