Build an enterprise product experience for businesses(B2B) to simplify the creation and management of digital campaigns, with minimal partner onboarding and training efforts
Keep it simple
Optimized Information Architecture
Optimize information organization with clear hierarchy that improves internal and client-facing communication
Intuitive interactions
Design to scale
Establish a collection of coherent interaction patterns that are easy to understand and learn
Clear interfaces
Better in-app guidance
Improve affordance of user interface to provide better direction for users to reduce reliance on additional training or support
Outcome
An end-to-end product experience that streamlines the management of comprehensive information
Rich information at a glance
We created a visual system with a clear hierarchy to allow users to quickly access information that’s relevant to their tasks at hand.
Visualize information
Inspired by mind maps, we designed a series of info tiles as part of the new interface elements that aim to transform descriptions into clear flow diagrams.
Empowering different types of users
On top of intuitive interaction patterns that help users get to where they need to be and accomplish their tasks, we built accessibility into the platform from the ground up to improve general usability.
Highlights
Better user experience
The new Campaign Builder provides an intuitive and visual system for creating comprehensive digital campaigns, making it easier to manage dense information.
Streamlined process
With workflow management built-in, the new product experience enables account managers and clients to effectively manage various aspects of campaigns.
Resources optimized
The new platform reduces workload required on the training and support staff as it provides ample assistance within the product experience itself.
What our partner says
“We often task Tacpoint to design innovative experiences ... able to push us on our own design thinking and innovation to move us forward.”
Jessica Williams | Global Brand Innovation Marketing, VISA
Services
End-to-end services to build an enterprise platform that performs and delights users
Our engagement lies in four major areas from Strategy to Concept, Design to Development.
Strategy
- Technology
- Accessibility
- Integration & Deployment
- Maintenance
Start to finish
We turn ideas to results. Our deep knowledge of technology and human behavior guides every decision we make.
Concept
- User persona
- Journey mapping
- Visualization
- Enablement
Achieving goals, beyond expectations
We go the extra mile to align your business goals with what matters to your customers. Because that’s what real success requires.
Design
- Information Architecture
- Interaction design (UX)
- Interface / visual design (UI)
- Motion design
- User manual
An inclusive and iterative process
Working directly with the individuals building your solution, you can be as involved in the process as you want to be. And we keep things moving.
Development
- Front-end development
- Back-end development
- Integration
- Deployment
- Maintenance
Engineered to scale
With over 20 years of building enterprise platforms and products that handle large amounts of data, we make sure your digital experience can easily grow with your business.