Tacpoint Resources

Companies have been forced to close their doors and send workers home. But to many, the show must go on.

When you hear the term “wearable technology,” probably the first thing that springs to mind is a smartwatch, Google Glass or Snapchat Spectacles. But if you take the term at its most literal … well, you get something like the Levi’s Commuter Trucker.

In 2019 more people are packing their bags, stamping their passports and curing their case of fomo(“fear of missing out”). In other words, the travel industry has been busier than ever and as of February 2019, it was the second-fastest growing sector in the world, ahead of healthcare, information technology and financial services.

We’ve all known about subliminal messaging and secret messages when it comes to advertising. This technique used in marketing and other media has been used for years in order to influence consumer spending, usually without the consumer even being aware of what the messenger is doing.

Welcome to the ‘new’ Yahoo. The internet icon Yahoo has changed its distinctive logo for the first time in nearly two decades. Yahoo experimented early on with the look of its logo shortly after the company was founded back in 1995, but it has largely remained the same for years.

Kirigami? Don’t you mean Origami? Most people are familiar with the paper folding process we now know as origami? Kirigami is similar to origami in that it is a form of paper art. The major difference is that in origami, you fold paper whereas in kirigami, you fold and cut paper.

When you think of urban city locations or large metropolitan areas, you probably think of large skyscrapers, various forms of public transportation as well as the hustle and bustle of everyday commuters. Most would describe these locations as “concrete jungles”, due to the implied chaos that comes when living in the big city. But the term “concrete farm” might be more appropriate in this case.

Last year Diet Coke had a brand overhaul when they broke away from their traditional branding and simplified the brand assets in hopes of attracting a younger consumer base. Along with the brand overhaul came a series of promotional TV spots letting millennials know that it’s now cool to drink Diet Coke.

We know the term ‘less is more’ and it is often used to express the view that a minimalist approach to design or aesthetic tends to be more effective or impactful. Smartphones have been leaning into this ideology since the early conception of cell phones (minus the 80’s ‘brick’ phones) and it seems that in the process phones are getting slimmer, smaller, lighter and sleeker.

Welcome designers, artists, visionaries, inquisitors and invisioners. We are Tacpoint Design and we (like most of you) find design inspiration from our ever-changing culture.

Analyzing user testing results, defining metrics, and answering frequently asked questions about user testing.

Explains what User Testing is, the types of User Testing, and how to get started.