Tacpoint Resources

2020 has shown us that it’s time to shift gears and think of new creative ways to engage your audience.

For brands In 2020, social distancing makes for creative communication, and you might want to watch where you step.

As we move forward into the New Year, just about every industry is making a pivot in changing the way they do business.

What makes a digital transformation effective? Should you do it for your business?

What to keep in mind when considering a transforming your brand to be digital-first?

How to build a presentation that will both delight and surprise your audience

How can you best structure content for your presentation?

Companies have been forced to close their doors and send workers home. But to many, the show must go on.

When you hear the term “wearable technology,” probably the first thing that springs to mind is a smartwatch, Google Glass or Snapchat Spectacles. But if you take the term at its most literal … well, you get something like the Levi’s Commuter Trucker.

In 2019 more people are packing their bags, stamping their passports and curing their case of fomo(“fear of missing out”). In other words, the travel industry has been busier than ever and as of February 2019, it was the second-fastest growing sector in the world, ahead of healthcare, information technology and financial services.

We’ve all known about subliminal messaging and secret messages when it comes to advertising. This technique used in marketing and other media has been used for years in order to influence consumer spending, usually without the consumer even being aware of what the messenger is doing.

Welcome to the ‘new’ Yahoo. The internet icon Yahoo has changed its distinctive logo for the first time in nearly two decades. Yahoo experimented early on with the look of its logo shortly after the company was founded back in 1995, but it has largely remained the same for years.